Cognitive Values in New Media Art

Keywords: contemporary art, new technology, artistic message, context, art cognition, social education


The theme of this paper refers to the research approach which may be framed as the narrative and explanatory aspects of art, but with specific stress on New Media Art. Author’s objective is to show that artists perceive phenomena which in social perspective are frequently neglected despite their importance and which could be surely abandoned in public discourse unless they become the objects of artworks. A few examples may support this claim such as widespread web mediation, determination of artists based on common use of new technologies, and also possible surveillance of individuals, mediation of content as well as emerging authority based on massive web manipulations. Therefore, I would like to stress that art has become an indispensable and original source of knowledge on modern times, and with the use of original form, it may be persuasive and intervene for social change and/or warn against e.g. injustice, in­cline to reflect, inspire and educate the public. These themes have been analyzed with reference to several artworks which raise specific and meaningful questions.


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