Międzynarodowy inkubator biznesu jako strategia wejścia na rynek zagraniczny – systematyczny przegląd literatury
DOI:
https://doi.org/10.26485/SPE/2021/119/14Słowa kluczowe:
inkubator biznesu, inkubacja biznesu, strategie wejścia na rynek zagraniczny, systematyczny przegląd literaturyAbstrakt
Przedmiot badań: Wybór strategii wejścia na rynek zagraniczny to temat, który interesuje badaczy akademickich od dziesięcioleci. Były one często konceptualizowane wzdłuż kontinuum od eksportu, różnego rodzaju form kooperacji kontraktowych lub kapitałowych z partnerami zagranicznymi do samodzielnego prowadzenia biznesu za granicą. Jednak wyzwania związane z wej ściem na rynek zagraniczny, szeroko znane w literaturze z zakresu biznesu międzynarodowego jako „liabilities of foreignness”, nadal pozostają istotne dla nowych biznesów. W ostatnich latach nowe zjawisko, tj. międzynarodowy inkubator biznesu (MIB), które ma na celu ułatwienie przedsiębiorstwom wejścia na rynek zagraniczny, pojawiło się i zostało opisane w literaturze jako nowa metoda wejścia na rynek zagraniczny.
Cel badawczy: Celem pracy było zbadanie istniejącej w literaturze wiedzy dotyczącej MIB jako metody wejścia na rynek zagraniczny.
Metoda badawcza: W pracy zastosowano systematyczny przegląd literatury z wyszukiwaniem słów kluczowych w różnych akademickich bazach danych w celu odpowiedzi na pytania badawcze.
Wyniki: Wyniki wskazały, że chociaż zjawisko MIB stało się coraz bardziej powszechne, literatura na ten temat jest obecnie bardzo ograniczona. Wyniki ujawniły również, że lepszy kompromis między ryzykiem a kontrolą, niższe koszty wejścia na nowy rynek, uzyskana wiedza, relacje sieciowe, zaufanie, aspekty instytucjonalne i zaangażowanie strategicznych zasobów to główne cechy, które dają przewagę MIB nad innymi strategiami wejścia. Na podstawie wyników badań w artykule przedstawiono rekomendacje dla przyszłych badań, które mogą stanowić wkład w literaturę dotyczącą MIB.
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